As a content creator, your job is to put out high-quality photos and videos. While most social platforms are pushing videos, putting out the best images is still crucial. Whether you are taking photos for your blog or a brand collaboration, you want to make sure your photos are high-quality, attractive, and unique. While filters are trendy and all the rage, it is important to take clear, raw images, without too much retouching, especially when shooting for brands. Wondering how you can get the best shot? Here are five helpful photography tips for creators to level up their content.

Invest in the right equipment

When taking photos, it’s important to have the right equipment. Nowadays, you don’t have to shoot with the best camera. Creators can get super high-quality images from the latest iPhones. Whatever you are using to take your photos, be sure you have a tripod with an external self-timer as well as some sort of lighting, whether that’s a portable ring light or studio lights. Here are some other useful tools to have as well:

  • Various camera lenses
  • SD cards
  • Backdrops / Photo Backdrop boards

Lighting is important

When it comes to photography, lighting is everything. Lighting can make or break a photo. It’s tough to edit bad lighting, so to ensure you always get the best shot, make sure the space is well-lit. If there are windows that let in natural light, take advantage of it. If you have a portable ring light, use it. You don’t want dark, unattractive photos. The right lighting determines not only brightness but also tone, mood, and the vibe of what you’re shooting.

Don’t rely on selfies

Getting a good selfie in is always tempting, especially when you’re looking nice. However, your followers want to see more than just up-close photos of your face. Don’t opt for selfies when working with brands that want images of you with their products. This is when a tripod with a self-timer comes in handy. Set up your phone or camera, pose with the product, and snap away. Selfies are nice for Stories or short videos, but when it comes to branded photography, the more curated, the better.

Keep editing simple

Nowadays, everyone wants to place filter after filter on their photos. Some use apps to completely distort their pictures, while others use pre-sets that look anything but natural. While some editing is always needed, keep it simple. Focus on brightness, contrast, exposure, and warmth. Don’t overdo it. Also, don’t think you must have the most expensive photo editing software. There are many free apps and less expensive programs that can help you edit that money shot.

Props are your friend

Props are your friend, so put them to use! Whether you’re the subject of the photo or you’re photographing products, props can really elevate an image. If you are posing for a photo, opt for holding something instead of not knowing what to do with your hands. Grab a book, coffee mug, cell phone, or laptop. If you are photographing products for brands, you definitely want props involved. Depending on the aesthetics, you could use plants or greenery, candles, shelves; you name it. There’s so much that can be used depending on the type of product you are promoting. Also, green screen backdrops come in handy, and those portable photo backdrop boards are in style and can make any product come to life on screen.

So, what do you think of these tips? What would you add to the list? Leave a comment below!