How do you choose a blog niche that can make you money? If you don’t have a topic you’re passionate about, you may wonder what’s the best niche to get into. When it comes to choosing your blog niche, there are some things you must consider:

  • A topic you won’t mind writing about
  • A topic that is being searched for by others
  • A topic that is profitable

To figure out what niches are profitable, you can do a quick Google search of the top blogs in a particular niche and check if and how those bloggers are making money. More often than not, the most lucrative blog niches are highly competitive, but with a little planning and research, you can find some profitable sub-niches within them. Here are five of the most lucrative blog niches to explore in 2023.

Dating and relationships

Dating and relationships is a very profitable blogging niche because people go through so much within their relationships. When you can hit a ton of pain points, you have the potential to be very successful with your blog. Singles are online looking for dates, and those in relationships struggle with relationship issues. These topics can make for great blog posts.

Subniche ideas:

  • Dating advice for singles
  • Marriage advice for couples
  • Relationship struggles
  • Cultivating a healthy relationship

Health, fitness, and wellness

Everyone wants to either lose weight, get in shape, or lead a healthier lifestyle. Because of this, the health, fitness, and wellness niche is booming. People are constantly searching for advice on how to lose weight fast, information on eating more nutritious, and online fitness regimens. This is one of the most popular blogging niches and probably one of the most profitable. You can make money in various ways- the most lucrative being high-ticket affiliate products.

Subniche ideas:

  • Losing weight as a new mom
  • Yoga for beginners
  • At-home workouts for busy women
  • Simple, healthy meal ideas

Home Improvement/DIY

Thanks to TikTok, more people are getting into improving their homes by making them more functional and taking on DIY projects. This can be a very profitable blogging niche if done right. With some research and focusing on a good sub-niche, you can be well on your way to teaching a lot and selling a lot.

Subniche ideas:

  • Organizing your home
  • Restoring old furniture
  • Home Decor
  • Backyard before and after’s


Parenting will always be a lucrative blogging niche. People will keep having babies until the end of time, and they will need resources for learning how to navigate being new parents and taking care of a baby. There are various sub-niche ideas regarding parenting; you can get creative with monetizing your blog.

Subniche ideas:

  • Mom hacks
  • Pregnancy do’s and don’ts
  • Doula births
  • Advice for handling difficult kids

Online Business

The online business blogging niche is very lucrative and includes online money-making opportunities, digital marketing, and blogging. This is a very competitive niche, but it can be very rewarding. One major plus to this niche is the ability to make money through high-ticket affiliate products. You can create in-depth how-to guides, software reviews, and more to generate commissions.

Subniche ideas:

  • Starting a side hustle
  • How to make money blogging
  • How to master social media
  • E-mail marketing

Which of these blogging niches sounds interesting to you? Leave a comment below!