As of 2022, there are more than 420 podcast listeners. As podcasts continue to grow in popularity, many creators are interested in starting their own but are unsure if it’s worth their while. Podcasting is one of the best ways to speak on topics you’re passionate about and connect with others who share a love for that topic. Since podcasts are available on many different platforms such as YouTube, Spotify, and Apple Podcasts, podcasts are now more popular than ever before. Diving into podcasting can have many benefits for creators. If you’re still on the fence about starting a podcast of your own, here’s five perks of doing so.
Find your voice
A podcast is a great way to find your voice and make your mark in a specific industry. If you’ve been struggling with expressing yourself authentically then a podcast could help change that. When you host own podcast, you get to discuss whatever you want without censoring yourself. There’s no one to tell you what you can and cannot touch on. There are really no limits. You can discuss your likes/dislikes, what you’re passionate about, share advice, and so much more.
Position yourself as an authority
There’s no better way to position yourself as an authority figure than by hosting your own podcast. When you consistently share helpful, authentic content on a certain topic, people will view you as an expert. Listeners will start to tune in to your show regularly to hear what you have to say. Once you position yourself as an authority in your industry, you can potentially open up many doors for yourself. Podcast hosts often get invited to speak at conferences and speaking engagements. You might also think about getting into coaching, as many times listeners may come to you for specific advice and want your guidance.
Build a community
A podcast is a great way to build your community just like blogging or starting a YouTube channel. Not everyone who listens to your show will return, however, those who find value in your content will become loyal listeners. As your podcast grows in popularity, so will your community. Your loyal listeners will start to share your podcasts with friends and family and pretty soon, you will build up a community of supporters who eagerly await your next episodes.
Low startup costs
Unlike many other things, it doesn’t take much money to start a podcast. There’s only a few pieces of equipment that’s needed to get your podcast off the ground. Most people already have a laptop or computer with internet connection. You also need a microphone and editing software. You can easily have your podcast up and running with just a couple hundred dollars.
One of the biggest perks of starting your own podcast is that you can start to earn money from it. There are various ways to monetize a podcast, even without a large audience. If you do build up a nice size audience, you can then start doing sponsorships where brands will pay you to mention their product/service on your show. Other ways to monetize your podcast is by writing a book and mentioning it on the show. You can also leave the link to the book in your show notes. You can also link to digital products as well as affiliate products. There are many ways to earn money from people simply listening to your podcast.
So, has this blog post convinced you to start your own podcast? Leave a comment below!