Everyone knows that content is king. With that being said, you can’t just blindly create content. While it’s a good idea to follow trends sometimes, you can’t rely solely on what’s trending. Great content is constantly evolving, and you want to stay relevant and provide your audience with fresh content. Before publishing your content, you must ensure you’ve put your best foot forward. Here are five qualities that make for great content.


The best content is original. There’s nothing wrong with following trends and recreating popular videos, but that shouldn’t be all you publish. Recreating other people’s content repeatedly lacks originality, and your audience wants originality. Show who you are and let your personality shine through in your content. Do research, use your past experiences, and repurpose old content to develop fresh ideas. Your ideas, your voice, and your overall identity should be original.

Starts conversation

You want to create content that’s going to start a conversation. If you’re publishing content on social media, you want to get people talking in the comments. Ask open-ended questions or ask your audience to tag other people. People love to talk and refer people/products/services, so giving them a reason to talk about you is key. Create content more likely to be shared and recommended from one person to another.

Brings value

You never want to share content just for the heck of it. Make sure your content is packing value. You want your audience to get something out of what you share. Most consumers spend hours scrolling on their phones. Not only does your content have to be attention-grabbing to capture your audience, but it needs to provide them with something that can’t get elsewhere. Don’t waste people’s time. Educate, inspire, and add value to your audience’s lives.

Reflects brand story

What story are you telling your audience? Your content should reflect that story. Content that tells a story has a better chance of capturing a user’s attention, engaging in conversation, and helping to build a bond with the creator. Audiences love stories, especially if they are relatable. Storytelling content helps you:

  • Hook your audience
  • Keep them engaged
  • Create a bond
  • Show you’re human
  • Move them to act

Your content should be on brand with the story you’re telling your audience. If it isn’t, or you don’t know how to incorporate it, you’ve got work to do.

Brings out emotions

Does your content speak to your audience’s emotions? Does your content have the ability to make your audience laugh, cry, smile, or cringe? If not, you need to go back to the drawing board. What emotion are you trying to elicit from people? Your content needs to make your audience feel something because when they do, it drives them to engage more with your content. More engagement = more eyeballs on your content = more potential followers = more money.

Which one of these qualities do you feel is most important? Is your content hitting these points? Leave a comment below!