A content creator is someone who creates and publishes digital content. While anyone with a TikTok, Instagram, or Pinterest creator account technically is a creator, successful content creators are in a league of their own. Successful content creators use their digital platforms to build a loyal following and generate income from their posts. Want to know what makes a successful content creator? Keep reading.
Successful content creators are constantly researching the latest industry news and trends. To remain relevant, you always want to be up-to-date on what’s happening. To create great content that resonates with your target audience, you need to research daily so that you always have fresh content ideas.
The best content creators engage with their audience and connect with other creators in their space. You can do this by replying to comments and messages, doing polls/asking open-ended questions, and sharing content from other creators on your page. Doing this makes you appear much more relatable and not so much like a robot. It also works in your favor when it comes to certain platform’s algorithms.
The best content creators know that they shouldn’t say yes to every offer or brand collaboration that comes their way. There’s nothing worse than going to a creator or influencer’s page and seeing ads from every brand known to man. Those creators are just in it for the money and have little integrity. Successful content creators only work with brands when it makes sense. Just because a certain company or brand reaches out doesn’t mean you have to accept it. Learn to say no when it doesn’t make sense, when the deadline is too tight, and when it’s not enough pay. Having these boundaries will pay off in the long run.
Networking is one way that content creators grow into successful content creators. Most creators have a set of people they learned from, got inspiration from, and were able to push to think differently. Networking forces you to do just that. It’s a time to learn, bounce ideas off of others, and give/receive advice from those who can relate to you on your journey. Get into the habit of networking by taking advantage of your opportunities. Spend time on Twitter, Facebook, and LinkedIn to check out who the thought leaders are in your industry and connect with them. Once you’ve done this, you can ease into in-person networking, as events and things are always happening.
Great content creators know the importance of producing relevant content and repurposing old content. Everything you post doesn’t have to be fresh. You can take a long caption and turn it into an email for your subscribers. You can turn a blog post into a carousel post for Instagram. You can also take a previously recorded video, chop it, and turn it into a short reel or TikTok video. Repurposing content is convenient and makes things easier, which helps you not get burnt out from creating so much.
All successful content creators didn’t get to where they are now without remaining consistent. You’ve got to keep your eyes on the prize. Show up every day, and repurpose some content on the days you don’t feel like creating. Remain consistent with your brand voice, what you stand behind, and the type of content you create. Remain consistent with engaging with your audience, researching daily, and reaching out to network with people in your industry. Your efforts won’t go unnoticed, and you’ll be well on your way to not just creating but successfully creating.
Briana is a published author and professional content writer specializing in long-form blog content. The wife & mom's work has been featured on Newsbreak, Her View From Home, and Thought Catalog. When she’s not churning out content, you can find her sipping a glass of wine, cozying up w/ a book, or binge-watching a new Netflix series.