Running a blog in 2023 takes much more than just a regular publishing schedule. If you want to attract new readers and improve your reach, you need to get creative and experiment with new forms of content to appeal to a broader range of people.
Luckily, you’ve already got a head start with your blog posts! You can repurpose your blog content into something that’s appropriate for different platforms.
Here are seven ways you can get started today.
Use highlights from blog posts as short-form video scripts
According to Hubspot’s 2023 Marketing Strategy & Trends Report, short-form video is set to see the most growth with marketers in 2023. Considering it has some of the highest ROI of any form of content, it might be a great avenue for you to attract more readers to your blog.
Short-form video works well for generating leads. You can use the content you’ve already written as the basis for your videos, condensing your content down to just the subheadings and key points. Put a simple call to action with a link to read more on your blog at the end of the video and the caption. These videos are quick and easy to make. It could be just you speaking to the camera, or you can opt to make a video with words set to a backing track. Either way, there’s a low bar for making short-form videos to point people to your blog.
Build Pinterest boards for your target niche
Pinterest is a hidden gem for lead generation. You can bring targeted traffic to your blog through well-made, informative Pinterest boards. All it takes is a little creativity to turn some of the content from your blog into visually interesting pins that point viewers to your blog.
Pinterest is unique. Although it’s often lumped in with social media platforms, Pinterest is more like a search engine than a typical social media platform. They also have a higher percentage of users with commercial intent, meaning it’s easier to convert someone from Pinterest if you offer the right information and CTA to meet their needs.
Create an aesthetic style for your blog’s Pinterest board, then create visually appealing images that link to your blog posts. The best images will be able to attract attention and stand out on a crowded, image-heavy search results page. If you want to post your infographics, using tall, vertical images instead of horizontal media is recommended. You can use the existing featured image or any other image with a strong headline for blog posts. SEO is also important with Pinterest, so you should carry over some of your website SEO strategies to your pins as well.
No matter what niche you’re operating in, Pinterest can be a valuable traffic source if you’re willing to spend a little time upfront. Once you have it set up and you get your basic process down, keeping up with posting every time you have new content to share is simple.
Get interviewed on a podcast
If you’re publishing a long, informative deep dive or a thought leadership piece in your niche, look for podcast feature opportunities where you can discuss the topic in more depth. Podcasts are great because they put your material in front of a different audience who may not want to read a long blog post. Plus, getting featured on someone else’s podcast means you’re putting your name and content in front of a new audience.
How do you get featured on a podcast? The easiest way is to reach out to a lot of different podcast hosts operating in your niche and ask for it. Show them what you do and help them see why you would be an interesting guest who brings value to their audience. Getting a feature might take a lot of cold pitches, especially if you’re still building up your online presence. But, if you send off a few persuasive pitches every week to podcasts in your niche, you’ll likely get a positive response eventually.
Turn posts into actionable infographics
Infographics are a great way to get information to your audience. They provide a lot of actionable information in a highly digestible format. It’s a simple way to transform long-form blog content to be more suitable for social media.
If you’re already publishing blog posts regularly or have a lot of existing content on your blog, you already have the material you need to start making simple infographics. Canva and Venngage are two great tools for creating infographics, with both offering a free plan that includes customizable infographic templates.
Save & reuse impactful quotes from blog posts
Clicking on and reading through a full blog post can be a big commitment for people unfamiliar with you, especially based on the title and featured image alone. Breaking your content down into smaller, more digestible pieces to post on your socials can pique the interest of new readers and make your content more approachable. It’s easier to click on a deep-dive blog post when you’ve already gotten a sneak peek inside.
The best quotes for social media are one-liners that are:
Avoid wordy quotes, even if they’re very insightful. You’re looking for something punchy for social media posts to grab people’s attention and inspire engagement.
To simplify this for you and potential readers in the future who may find some snippets of your articles helpful, you can use a WordPress plugin like Better Click to Tweet to make it a one-step process. This plugin lets you put specific quotes into a distinct text box with a built-in CTA.
Compile your best advice into an ebook or course
If you’ve been writing for a while on a certain topic, you’ve probably got a lot of great material that’s ripe for transformation into long-form content. Ebooks and courses are a great next step, either as a lead magnet to attract new people or as a product to sell to your existing audience.
To make a valuable ebook, you can use your existing content as an outline, then include more in-depth explanations to beef up the chapters. For a lead gen ebook, you can do a hyper-focused 10,000-word ebook that provides real, actionable information on a specific topic. The best topics for lead gen ebooks help the reader accomplish something on their own, giving them clear information to take meaningful steps forward.
Courses are similar but focused on reaching the portion of your audience with commercial intent. Lead gen looks at bringing people into your audience. Making digital products to sell involves creating something valuable that meets the needs of a large enough portion of your audience. You need to research the biggest questions people are asking in your niche and create a course that addresses some of these problems with an actionable solution.
The main goal of this kind of content transformation is to produce something that goes beyond your normal blog posts, providing as much value as possible to your audience. You want to make something that’s worth their time and money, taking people one step further than they’ll get from your blog alone.
Make interactive content segments
Interactive content is more engaging for your users. By transforming some of your blog content into interactive content, you can reach a different audience with the same material while simultaneously inspiring a higher level of engagement.
The simplest way to start is to focus on text-based interactive content, such as:
- Image or info sliders
- Process maps
Many types of interactive content exist, but these are some of the easiest to start with, depending on your niche. Not all types of interactive content will make sense with your blog. Pick content types that match what you’re already doing and fit well with your growth plan.
Are you getting the most out of your blog posts? Leave a comment and let us know how you like to transform your content to fit different platforms!