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Linktree to Roll Out Paywalls for Premium Content

Stories & Trends

Linktree to Roll Out Paywalls for Premium Content

Linktree is a popular tool that allows linking out to additional websites. When browsing social media, it is common to see a Linktree on creators’ social media profiles. Creators use the tool heavily on TikTok and Instagram, making it difficult to direct audiences to other pages or websites. Linktrees are commonly used to link to other social media pages, blogs, articles, storefronts, and more. 

Recently, Linktree has proven to have creators in mind by releasing more creator tools for its landing pages, including a mobile app for creators to update their links conveniently. In 2022, the company partnered with TikTok to allow TikTok creators to showcase a selection of their videos on their Linktree page. They hope the feature might attract more followers and brand partnerships.

Linktree is taking things a step further now by introducing Payment Lock, allowing creators to put certain content behind a paywall on their pages. Linktree’s paying customers can monetize PDFs, messaging groups, and 1-on-1 consultations. Creators can charge up to $150 for each piece of content.

How will it work?

It’s actually quite simple; when someone clicks a Linktree link, some of the things its landing page points to will be behind a paywall, or unlocked with a payment. Linktree users will be notified whenever one of their audience members opens a Payment Lock.

Creators will be able to connect via PayPal or Square to receive payments. When a user purchases their locked content, they can access it on the platform and receive a copy via e-mail. The buyer will have access to the content for as long as it exists on the platform it was created.

Both Linktree and the payment processor will inform the creator they’ve also made a sale via e-mail.

“Creators with modest followings thus often find it difficult to make money from their fans. Enter Linktree’s Payment Lock. With a Starter, Pro, or Premium account, you can now sell almost anything in seconds.”

Linktree

Although creators will be able to generate revenue right from their links, there are still some restrictions. Per the company’s Community Standards, they do not allow adult content to be sold behind a paywall.

Linktree has not disclosed if they will be taking a commission from sales.

What this means for creators

Creators can easily monetize their social media with one single click. With Payment Lock, creators don’t need external landing pages, websites, or anything else in order to sell.

Per Linktree’s description of Payment Lock, this is a great option for selling everything from your latest e-book or newsletter to recipes. Here are just some of the ways to take advantage of this feature:

  • Monetize your knowledge by selling consultations, recipes, and documents in PDF format.
  • Monetize your skills by selling files and other digital goods in PDF format.
  • Monetize your writing by selling one-time access to premium articles, short stories, or poems in PDF format.

What do you think of this new feature from Linktree? Will you be using it? Leave a comment below!

Briana is a published author and professional content writer specializing in long-form blog content. The wife & mom's work has been featured on Newsbreak, Her View From Home, and Thought Catalog. When she’s not churning out content, you can find her sipping a glass of wine, cozying up w/ a book, or binge-watching a new Netflix series.

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