Adam Enfroy is a 32-year-old blogger born in Michigan who’s known for starting the blog He began his digital marketing journey in corporate digital marketing roles and started his blog while he was still working full-time. He launched his blog in 2019 and grew it to over 178,000 monthly visitors in only one year. Enfroy started documenting his income on his blog since he was making up to $80,000 per month as a new blogger. Today, he’s grown that to over $400K in just one month, and he’s only been in the blogging space for a few short years. This blog post will discuss exactly what he does, how he does it, and key takeaways.

How is $400K per month possible?

Many people believe that bloggers don’t make much and blog solely based off of their passions, but that couldn’t be further from the truth. Many bloggers are making six figures per month. It all boils down to niche, audience, and traffic. A blogger making $400K per month can be hard to fathom, but it’s entirely possible. Bloggers like Michelle Schroeder-Gardner easily make up to $2,000 per day.

A breakdown of Enfroy’s income

In May 2022, the blogger made a whopping $431,775. He has five streams of income from his blog:

  • Affiliate income
  • Ad revenue
  • Course sales
  • Sponsorships
  • CPC (Cost per click) revenue

This YouTube video shows how the successful blogger built his income streams to earn over $400K in one month.

Affiliate earnings

Enfroy is a master at using his blog posts to make money with affiliate marketing. His blog showcases a variety of product reviews that buyers read when trying to decide on making a purchase. On his blog, you can find all different types of software reviews such as webinar software, email marketing software, and podcasting software.

The creator likes to go for high-ticket and recurring affiliate programs.

In the video above, Enfroy shows the dashboard for some affiliate networks where he earns up to $7,500 or more per network.

Ad revenue

Enfroy’s ad revenue is from both his blog and YouTube channel. He gets paid by Mediavine ad network and Adsense. In May 2022, he brought in about $11K from Mediavine and $6K from YouTube.

Course sales

Enfroy refers to his course sales as “half of the business.” Top bloggers tend to make the bulk of their income from course sales. Courses can be very lucrative and are a great way to make passive income. Enfroy’s course is called Blog Growth Engine and he teaches his students how to build a blogging business from scratch.


Sponsorships are when a brand/company pays the creator to share a product/service with their audience. Enfroy can charge brands a flat monthly fee to share their product or service in a high-traffic blog post. The six-figure blogger can promote brands in his YouTube videos, newsletters, and blog posts. Sponsorships have proven to be very lucrative for bloggers.

CPC revenue

CPC stands for cost per click. The cost per click is the amount you earn each time a user clicks on your ad. These ads can appear throughout blog posts or in newsletters. The amount that you are paid per click is determined by the advertiser.


While making $400K in one month isn’t ideal for most bloggers, it is 100% possible. With Enfroy’s digital marketing background, experience, and skills, he’s built a very profitable blog that has made him a millionaire with a net worth of around $12 million.