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TikTok Series: Everything You Need to Know About TikTok’s New Paywall Feature

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TikTok Series: Everything You Need to Know About TikTok’s New Paywall Feature

TikTok recently announced a new way for creators to share premium content with their new initiative — Series. Series will enable eligible creators to put premium content behind a paywall that viewers must purchase to access. One Series can include up to 80 videos, each up to 20 minutes long, giving viewers a new, longer way to watch their favorite creators and content. From the most effective workouts to the newest beauty regimens or budgeting tips, the diverse range of valuable content on TikTok has become a part of billions of people’s lives worldwide. With Series, creators can share their stories and talents with the world in a new way while strengthening their connections with their communities and making money while doing so.

How does it work?

With Series, creators can post Collections of premium content behind a paywall that their fans can pay to access. When it comes to pricing, creators can choose how much to charge for their premium content, which can be purchased via direct in-video links or through a creator’s profile.

So, how much money can creators earn with Series? Variety reported that for a limited time, creators will get 100% of their Series earnings minus platform and processing fees. However, it is unclear what the revenue split will look like in the long run.

Currently, Series is only available to select creators, but others interested will be able to apply for it in the coming months. Series videos must adhere to TikTok’s community guidelines and standards. To check if your TikTok account is eligible for monetization, look under Creator Tools in the TikTok app.

Benefits of TikTok Series

Series allows creators to build even stronger relationships with their viewers while giving viewers another way to support their favorite creators. In addition to this, there are many other benefits of TikTok Series:

  • Viewers can enjoy longer videos of their favorite creators
  • Creators determine how much their videos are worth
  • Another revenue stream for creators
  • Series is perfect for tutorials and webinars
  • Series can strengthen the relationship between creators and their communities through quality content

Other monetization methods on TikTok

Other TikTok initiatives aimed at helping creators monetize their content include the Creator Fund, which pays creators of “innovative content” on the platform; the TikTok Creator Marketplace for brand collaborations; and the recently announced Creativity Program Beta, currently an invitation-only program that pays creators a share of ad revenue who post “high-quality, original content” longer than one minute.

Final Thoughts

While this initiative is great news for creators looking for new ways to monetize their content, creators in the U.S. should beware. Right now, the U.S. government is working towards a potential ban of the app used by over 113 million Americans. This means those U.S. creators who rely heavily on TikTok for income, should be looking for a way to connect with their audience outside of TikTok. No one should ever have all of their eggs in one basket.


So, what do you think of TikTok rolling out Series? Leave a comment below!

Briana is a published author and professional content writer specializing in long-form blog content. The wife & mom's work has been featured on Newsbreak, Her View From Home, and Thought Catalog. When she’s not churning out content, you can find her sipping a glass of wine, cozying up w/ a book, or binge-watching a new Netflix series.

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