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Walmart Just Launched its New Creator Program — Here’s Everything to Know

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Walmart Just Launched its New Creator Program — Here’s Everything to Know

Walmart is the world’s biggest retailer and the sixth-largest company worldwide. Walmart’s motto is: save money, live better, and they aim to provide their customers with the lowest prices, whether shopping online or in stores. The retail giant earns over $500 million in revenue each year. With revenue like that, the company can afford to pay creators and influencers big bucks to share their products. That’s where their new program comes in. Here’s everything to know about the Walmart Creator program.

How it works

Walmart now partners directly with creators, providing tools and resources on one convenient platform. In October, the world’s largest retailer announced the Walmart Creator program, a one-stop portal that enables creators to monetize shoppable products from the store. It’s essentially a new affiliate program where creators can also get free products from the retailer. The program promises to be a supportive environment for content creators, with opportunities for training and access to advanced analytics.

Walmart will provide creators with an affiliate tracking link to products. The link is good for 14 days, and if a consumer makes a purchase within those 14 days after clicking on the creator’s link, the creator will earn a commission.

Affiliates will gain access to analytics that show which products are performing and convert the best. This information is great to have as a creator because it will allow you to think about what products interest you the most and what products will serve your audience best.

Who’s eligible for the program

Unlike many affiliate programs out there, Walmart Creator doesn’t have a minimum follower requirement. Once you apply, there may be other eligibility requirements after the program makes it out of beta testing.

In the past, these were Walmart’s influencer program requirements:

  • You have a certain amount of followers.
  • Your brand lines up with their company values. 
  • You are not a Walmart employee.
  • You’re not separately involved in another Walmart influencer program.

Creators who are interested in applying for the program can do so here.

Perks of the program

In addition to getting free products to use and promote, Walmart Creators will get invites to exclusive Walmart events, brand launches, and themed campaigns. Walmart also promises to provide training from experienced content creators so inexperienced creators can get the most out of the program.

How much commission can you earn?

Affiliate commissions through the Walmart Creator program range from 0% to 18%. These rates could change at any time and more than likely will before the program makes it out of beta.

Here’s the breakdown of commissions:

Products in these categories will earn an 18% commission:

  • Accessories
  • Arts & Crafts
  • Automotive
  • Automotive Tires
  • Baby & Toddler Apparel
  • Bath & Shower
  • Beauty
  • Bedding
  • Boys’ Apparel
  • Cook & Dine
  • DIY
  • Electronics (Be sure to look at the 0% list below)
  • Furniture
  • Girls’ Apparel
  • Hardware
  • Home Decor
  • Home Management
  • Horticulture
  • Intimate Apparel
  • Jewelry
  • Men’s Apparel
  • Patio & Garden
  • Pets & Supplies
  • Seasonal
  • Sewing & Fabric
  • Shoes
  • Sporting Goods
  • Stationery
  • Tools
  • Toys
  • Women’s Apparel

Products in these categories will earn a 10% commission:

  • Books & Magazines
  • Cameras & supplies

Creators will only earn a 1% commission on any food products sold.

Products in these categories will earn a 0% commission:

  • Household Paper & Chemicals
  • Items in the “Non-Commissionable” category
  • Media & Gaming
  • Optical RX
  • Pharmacy
  • Precious Metals
  • Video Game Hardware
  • Wireless

Creators can also earn money by referring new members to Walmart Plus. Walmart Plus is Walmart’s subscription service that allows customers to gain access to many perks, such as free shipping, early access to deals, and more. If a customer signs up for Walmart Plus through a free trial from a creator’s affiliate link, the creator can earn $7. If they sign up directly for the product without getting a free trial, the creator can earn $16. These rates are subject to change as well.


So what do you think of Walmart’s new creator program? Will you be signing up? Leave a comment below!

Briana is a published author and professional content writer specializing in long-form blog content. The wife & mom's work has been featured on Newsbreak, Her View From Home, and Thought Catalog. When she’s not churning out content, you can find her sipping a glass of wine, cozying up w/ a book, or binge-watching a new Netflix series.

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