Social media is always evolving, which means your content marketing strategy must also. A few years ago, there was no such thing as Reels or YouTube Shorts, now, creators are scrambling to keep up. As Wayne Gretzky once said, ‘It’s important to skate where the puck is going, not where it has been.’ You should always stay ready, so you don’t have to get ready. Here are some predictions on what to expect from social media and content marketing in the near future to help you better prepare for the shift.
Gone are the days when you can simply use e-mail to give out discount codes or link to your latest sale. Consumers are getting too smart and don’t want to be sold to all the time. Creators will have to start using their e-mail lists as another community. Share with them insightful resources, inspiration, and your unique perspective. Don’t just e-mail them when you want them to make a purchase.
User-generated content (UGC) is here to stay. Creators have realized that they don’t have to have huge followings to create amazing content for brands. Brands have realized that they don’t have to have huge budgets to work with creators and receive top-tier content. It truly is a win-win for everyone. Creators can monetize their skills and be a part of something bigger than themselves, while brands can increase brand awareness and reach. We will see an increase in the number of creators who will turn to UGC in the future.
Trends will take a backseat in the near future. While trends are fun and can help grow followers on platforms like TikTok and YouTube Shorts, it’s not sustainable. Creators are going to realize that their time is better spent researching what their audience actually wants to see instead of jumping on every trend. Audiences crave originality, and everyone participates in trends. To stand out, you’ve got to become the trendsetter.
Casual content where creators talk to the camera from their perspective, film their day, and share their experiences will take over. This type of content builds community more than any other type of content. People like Tabitha Brown, Supa Cent, and Keith Lee from TikTok have mastered the art of casual content. Creators who produce this type of content and go viral will continue to win. We will be seeing more of this type of content shine in the future.
Artificial Intelligence (AI) is already taking over and will continue to in the next few years. There are AI tools that will help creators generate blog content and social media posts as well as manage their social accounts. Many creators have already started to take advantage of these tools, but so many have yet to get on board. Once creators realize how AI tools can streamline their social media strategies, they will never turn back.
It’s no longer about a creator’s follower size, but about the connection and community the creator has built with their audience. Brands are getting smarter and reaching out to smaller influencers with a tight-knit community rather than those with larger followings. Creators who continue to connect with their audience authentically will win in the future.
What do you think of these social media and content marketing predictions for the future? Leave a comment below!
Briana is a published author and professional content writer specializing in long-form blog content. The wife & mom's work has been featured on Newsbreak, Her View From Home, and Thought Catalog. When she’s not churning out content, you can find her sipping a glass of wine, cozying up w/ a book, or binge-watching a new Netflix series.