Everyone knows that content is king, however, there’s more to it than just creating content. Your content should resonate with your audience to convert. If you create content without a tried and true strategy, your content will not convert. Great content is more than just planned content — it’s about giving your audience what they followed you for. Here are six ways to create juicy content that converts.
Knowing your target audience and remembering why they started rocking with you is essential in creating content they want to see. Keep your audience’s interests in mind. This will help you create relevant and engaging content. Once you get to know your audience and understand what they want to know and learn, you can create content specifically targeted to them.
Don’t be afraid to show your personality in your content. Audiences don’t want to read, watch, or listen to robotic content. This can make or break content and its ability to convert. If you’re a writer, write as if you’re talking to your reader. Don’t stuff your content with unnecessary words or phrases. Let your personality shine through your content, and it has a better chance of converting.
Your content should be written in a persuasive style that encourages your audience to take action. If you’re selling something, use persuasive words and phrases such as “buy now” and “discover the benefits” to grab attention and encourage them to take action. You also want to use proper call-to-actions to encourage your audience to take action, such as “tag a friend” or “check my highlights.” Using this type of language makes your audience more likely to act.
If you have a product or service, highlight its benefits. Showcase how it can improve your customers’ lives and why they should purchase. Your content should be centered around showing and telling all about your product/service to influence your audience.
On the other hand, if your content is informational, find out what your audience is struggling with, then show and tell your audience how they can overcome whatever they’re facing.
Visuals are a great way to grab your audience’s attention and explain complex topics in an easy-to-understand way. Create eye-catching visuals such as images, videos, and infographics to make your content more engaging and easy to digest. If posting on Instagram, use carousels — two to ten images in one post. Taking advantage of Reels and TikToks is another great way to grab your audience’s attention.
SEO stands for Search Engine Optimization, meaning your content can be found in search engines. This is especially important for bloggers because ensuring your content is optimized for search engines will help your content be found more easily. Include relevant keywords and backlinks to other pages on your blog or website.
Writing content just for the sake of it — also known as “filler content” — will not yield the results you’re looking for. Instead, you must create carefully crafted content that’s highly targeted and offers huge value.
Briana is a published author and professional content writer specializing in long-form blog content. The wife & mom's work has been featured on Newsbreak, Her View From Home, and Thought Catalog. When she’s not churning out content, you can find her sipping a glass of wine, cozying up w/ a book, or binge-watching a new Netflix series.